The original scope of the project was defined as investigating a new graphic design for the collaterals of the cafe, limited to the menu and possible communication material for the restaurant special music events. Considering the positioning, high potential and loyal following of the concept, I further investigated the opportunity to deliver a new brand identity which is both inspired by, in line with, and respectful of the current concept ambiance and personality.

Maintaining the original elements of the logo, a revision of the same was developed to modernize the overall feel of the brand identity, without requiring additional changes and expenses to the existing assets in the restaurant (i.e. plates, awnings). Inspired by the way the moon directs and dance with the tide, we introduced an abstract and simple system of icon reflecting the different states of the sea.

Reflective of the genuine and honest value proposition of Mira Luna, which offers a relaxed and serendipitous view on the beach of Xabia, the identity was built as an extension of the warm and uncomplicated hospitality of the concept.